NexUX people: Jon Bohlman / by Sha Liao

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Dr. Jonathan Bohlmann is a professor of marketing and innovation in the Department of Business Management at North Carolina State University. He researches innovation adoption, and has co-taught the pioneering, multidisciplinary Product Innovation Lab for years. We spoke about how he turned from aerospace engineering to management, and the growing importance of UX in product design. Jon is on twitter at @jbohlmann.